Men’s skincare…just buy your own…Over 14 years ago before my now husband was my husband and we were both at college, he asked me a year into my Beauty therapy training, if I could ‘sort his skin out’. Was this a subtle way of him asking me out for a half pint of Fosters and a bag of crisps? No he really did want me to sort his skin out.
So even at this early stage of my career I guess he had the belief in my knowledge of the skin enough to want me to give him some advice. After a brief conversation about shaving habits and product use I introduced him to a couple of male skin care tips and low and behold, was astounded, when less than a week later his skin was, well, normal again. He was delighted and seven years later we were married.
Now I didn’t just tell you all that to reveal my romantic history I want to talk men and male grooming and write this blog for all the men out there who are dabbling in the men’s’ skincare market….come on you know who you are.
Despite the fact that we are seeing and reading more and more about this side of the market and that the likes of David Beckham and Pierce Brosnan are promoting skin care products for men, men still only spent £57 million last year on skincare products.
You may think that’s a lot of money but its nothing compared with the whopping £602 million that women spend, which means that your average man spends a mere £2.50 a year.
I only have to look at my loyal clientele to see that still the majority of them are women, although, that said this is starting to change and, to my delight, I am seeing more men who are genuinely concerned with the health of their skin than before.
I still think there is a big gap in the market with male ‘A’ doing absolutely nothing to his skin apart from maybe run a razor across his poor weathered complexion to male ‘B’ moisturising daily, exfoliating weekly and coming for a professional facial treatment monthly.
Rather sickeningly men do tend to age a lot better than women (mainly due to the difference in our hormones) however that doesn’t mean to say that they can scrub at their face like it’s a pair of mud covered football boots, or blast it with hot water in the shower, no men’s skin also needs some TLC just in a manly kind of a way.
So just for all you men out there here’s some basic skin stuff that will keep your skin in top condition….I ask one thing though…buy your own.
• Wash your face morning and night with a product that contains a fruit acid. My husband loves the MD Formulations cleanser (www.uandyourskin.co.uk) £25.00, which will gently lift away dead cells daily and prevent in growing hairs.
• Use an environmental shield, to hydrate and protect your skin. One with a SPF of at least 15 would be a good starting point.
• Opt for a shaving cream or oil, since gels and foams will up set the balance of the skin causing shaving rash and dryness.
• Have a regular facial treatment. I recommend my male clients to see me every 4-8 weeks for a deep cleanse and skin health reassessment.
(Statistics sourced from Mintel)
So don't be shy book your skin treatment Bookings:07810 872 633 enquiries@uandyourskin.co.uk
www.uandyourskin.co.uk Norwich . London
